Last September (2018) Spotify announced a new feature that would allow independent artists to upload their music directly to the streaming program. The announcement was met with a lot of excitement, as it would mean that independent artists would have the opportunity to put their music out to wider audiences without the need of a third party.
Yesterday (7/1), Spotify officially announced the end of this feature, which was still in its beta testing stage. A Spotify representative shared this in a press release:
“Thank you to the artists who participated in our upload beta. We’re incredibly proud to have played a small part in the music they released. Spotify wouldn’t be what it is today without artists and labels who are willing to collaborate with us to build a better experience for creators and listeners.”
The announcement also encouraged artists to stay tuned for some upcoming services that will be put in place to facilitate uploading. The representative stated:
“The best way for us to serve artists and labels is to focus our resources on developing tools in areas where Spotify can uniquely benefit them—like Spotify for Artists… and our playlist submission tool.” In addition, the blog post stated, “We’re working with our distribution partners to help make this transition as simple as possible for the artists who uploaded music through the beta.”
The feature will be available through the end of July. Hopefully the streaming service finds a new way to help out independent artists in the upload process soon.