You may not have heard of him yet, but AMERY is quickly gaining a lot of hype as a rising star in the pop/r&b scene. This year, the Belgian talent was named an Artist to Watch by Belgian and British press. AMERY has been praised worldwide in publications like ELLE France, PopCrush, Popjustice, and OkayAfrica; even Sir Elton John himself has commended AMERY’s talent. AMERY also has gained a lot of traction among listeners: the artist currently has over 1,000 followers on Spotify, and his most recent release of “California Love” has garnered nearly 10,000 streams on YouTube.
Born to Rwandan parents, AMERY developed a passion for music at an early age. His formative experiences included playing on the African drum his grandma gave him at the age of 5 and learning to play the piano by ear at church. Upon graduation, the young artist decided to devote his life to pursuing his music. Influenced by artists like John Legend, Beyoncé, Stevie Wonder, and Usher, AMERY honed his talent and connected with the Belgian record label, Weird !s Good. Together, AMERY and producer James Lowland have crafted a distinctive sound. Their singles are characterized by an airy synth texture punctuated by piano riffs and shimmering percussion that color the feel-good ease of AMERY’s vocal delivery, contributing to the overall breezy vibe of AMERY’s work.
In “California Love,” AMERY sings with an introspection that draws listeners into the dreamlike atmosphere he creates. AMERY states that the song “takes you to that one place, that one moment you wish you could relive once again.” High, bouncy melodies resound through keyed percussion and vocal samples, and the dreamy chorus features a deep, drone-like reverberation, all of which complement AMERY’s soulful narration and lend the track an ethereal quality. In the music video, AMERY adds to the intimate and exploratory feel of the music by presenting personal video snapshots in the style of a vlog.
You’ll be hearing more from AMERY this year: the artist is gearing up for a series of live shows and a new single for the end of the year. But for now, be sure to check out AMERY in the “California Love” music video, linked below!